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Moxie for Kids, Inc.
Helping Families Build Emotional Strength at Home
Moxie is a research-informed digital platform that helps parents and children build emotional regulation, resilience, and social-emotional skills through short, guided activities designed for real family life.
We’re building Moxie to address one of the most urgent and underserved challenges today: children’s emotional and mental wellbeing.
While schools and healthcare systems are investing heavily in solutions, parents—the most important influence in a child’s development—are still left without practical tools they can use at home.
Moxie changes that.
Large unmet need
Children’s emotional and mental health challenges are rising, while parents often lack practical tools they can use at home.
Scalable distribution model
Moxie plans to use schools and districts as trusted distribution channels, with future expansion into healthcare, employer benefits, and consumer subscriptions.
Unique, defensible approach
Moxie is co-founded by Dr. Stephanie M. Jones and built on 20+ years of her research at Harvard. It is designed for real-world family use—not just theory.
The Problem
Children (Grades K-8) today are facing rising levels of anxiety, stress, emotional dysregulation, and social challenges.
At the same time:- Schools are expected to deliver consistent social-emotional learning, but implementation varies widely.
- Mental health resources are often reactive, expensive, and limited.
- Parents are the most important influence in a child’s daily life, but often lack simple, practical tools they can use at home.
The result is a critical gap: children need help building emotional strength, but families are not consistently equipped with tools that fit into real life.
This gap has widened since COVID, as stress, disruption, and reduced support systems continue to affect families across the country.
The Opportunity
Children’s mental health and emotional development are receiving increased attention from schools, healthcare systems, employers, and families. Yet many existing solutions remain fragmented, reactive, or difficult for parents to apply consistently at home. Moxie is being built to address this gap with a scalable, family-centered platform that helps parents and children practice emotional skills together through short, engaging, research-informed experiences.
alternatives
include:
School-based Social-emotional learning (SEL) programs
Valuable, but often limited to the school environment and not consistently extended into the home.
Parenting Content
Widely available, but often passive, fragmented, and difficult to translate into daily parent-child practice.
Therapy and Clinical Support
Essential for many families, but often reactive, expensive, and not designed as a universal prevention tool.
Meanwhile:
- ~$9B is spent annually on SEL in U.S. schools.
- Billions more are being allocated toward youth mental health and prevention.
Moxie is positioned to capture this opportunity by:
- Starting with schools as a trusted distribution and revenue channel.
- Expanding into healthcare and benefits.
- Building long-term consumer engagement.
Even a small share of this market represents a meaningful revenue opportunity.
The Solution
Moxie is a digital platform that helps families build emotional strength through structured, engaging, research-informed experiences.
The platform combines:
- Short-form learning modules
- Interactive games and activities
- Daily routines and habit-building tools
- Parent-focused reflection and support
Each experience follows a simple, proven cycle:
Learn › Play › Practice › Go Deeper › Reflect
Unlike existing solutions, Moxie:
- Focuses on strenthening toward prevention, not only intervention
- Engages parent and child together
- Helps families practice real-world behavior change
- Is grounded in social-emotional learning research led by one of the field’s leading Harvard-based scholars
Business Model
Moxie is designed as a multi-channel recurring revenue platform, beginning with school and district partnerships and expanding over time into healthcare, employer benefits, consumer subscriptions, and affiliate revenue.
Initial Revenue Driver: Schools and Districts
Initial Revenue Driver
- $50–$300 per student annually
- District contracts ranging from $50K–$250K
- Funded through SEL and wellness budgets
Expansion Channel: Healthcare and Benefits
Primary Scale Engine
- Per Member Per Month model
- Estimated $10–$30 PMPM
- Sold to health plans, employers, and benefits providers
Consumer Subscription Layer
Expansion Layer
- $10–$20/month premium experience for families
Affiliate & Partner Revenue
Incremental
- Curated partnerships aligned with parenting, education, and child wellness
This creates a scalable, recurring revenue model with multiple potential growth paths.
Early Traction and Market Validation
Moxie is currently in the development and validation phase, with early pilot commitments and active institutional conversations.
Product Development
- Research-informed product framework developed around core social-emotional learning skills
- Advancing toward MVP development and pilot launch
- Initial product concept shaped around parent-child activities, short-form learning modules, and daily habit-building tools
Pilot Commitments
- Pilot planned with The Lang School in New York City
- Pilot planned with the U.S. Virgin Islands Department of Education
Active Institutional Conversations
- Alabama State Department of Education
- San Diego Unified School District
- Additional school, district, and community-based partners (Family Research Youth Services Coalition of Kentucky being one)
Early Market Signal
- Interest from educators, administrators, and child development professionals
- Alignment with existing school wellness, SEL, and student support priorities
- Opportunity to validate engagement, outcomes, and product-market fit through pilots
Research Foundation
Moxie is built on social-emotional learning research led by Dr. Stephanie M. Jones, one of the field’s leading academic experts and a co-founder and shareholder of Moxie.
Dr. Jones’ work at Harvard has helped shape the modern understanding of how children develop emotional regulation, resilience, executive function, relationship skills, and other core social-emotional capacities. Moxie brings this research foundation into the home through short, practical, parent-child experiences designed for real family life.
Moxie is not simply inspired by academic research. It is being built with direct involvement from one of the leading Harvard-based researchers in social-emotional learning.
Leadership Team
Moxie brings together a rare combination of academic research, product development, startup leadership, school-market knowledge, and operational execution.
Operator and strategist with prior leadership experience spanning team-building, growth, and execution.
Finance leader with experience in early-stage startups, partnerships, and investor relations.
Product leader with deep experience in CX, digital product, and family-centered design.
20+ years in digital strategy, operations, and experience design.
Gerald S. Lesser Professor at Harvard Graduate School of Education and one of the leading Harvard-based scholars in social-emotional learning.
Funding
We are raising capital to build, validate, and launch the Moxie platform.
Use of Funds (Minimum Raise)
- Complete MVP development
- Launch pilot programs with partner schools
- Validate engagement, outcomes, and product-market fit
Use of Funds (Maximum Raise)
- Expand pilot programs and school partnerships
- Enhance product capabilities and user experience
- Build infrastructure for scale, including analytics and compliance
- Prepare for healthcare and institutional expansion
This funding provides approximately 18–22 months of runway to reach key milestones and initial revenue.
Investment Considerations and Potential Upside
Moxie is an early-stage company seeking to build a scalable, recurring revenue business in a market where education, healthcare, employers, and families are increasingly focused on children’s emotional wellbeing.
As with any early-stage investment, outcomes are uncertain and depend on execution, adoption, access to capital, market conditions, and the company’s ability to validate and scale its product.
Path to Scale
- Early revenue driven by school and district partnerships
- Expansion into healthcare and employer-benefits channels
- Long-term growth through consumer subscriptions and partner revenue
- Continued product development based on pilot feedback, engagement data, and institutional requirements
Potential Revenue Milestones
If Moxie is able to execute its plan, validate demand, and secure sufficient capital, potential future revenue stages may include:
- ~$1M: Proof of viability
- ~$5M: Growth stage
- ~$10M+: Institutional scale
Exit Potential
If Moxie is able to validate demand, grow revenue, and build a scalable platform, potential future exit pathways could include:
- Acquisition by digital health or mental health platforms
- Strategic acquisition by education or edtech companies
- Integration into healthcare or benefits ecosystems
These figures are goals, not guarantees. Actual results will depend on product adoption, sales execution, funding, market conditions, and other risks associated with early-stage companies.
Potential acquirers in this category may value companies that combine strong user engagement, recurring revenue, differentiated content, and access to schools, families, or healthcare distribution channels.
There is no guarantee that Moxie will achieve these milestones or that any exit opportunity will occur.